Celltop On-Device Portal

The Celltop Framework for Enhanced Mobile Experience (FEME3100) is a revolutionary mobile technology framework that makes it easy for subscribers to discover and purchase content on their mobile phones. With Celltop, a mobile operator’s branded device becomes an on-device portal that drives revenues by enabling users to easily select content or applications. Celltop defies the limitations of small screens and makes it easier for users to discover content on their mobile phones. A single click renders content on the phone display. Celltop uses widgets (cells) for one-click navigation, allowing users to customize their phone interface and choose applications, services, and online content with ease. Celltop supports an unlimited number of cells, giving users one-click access to news, sports, weather, and entertainment sites as well as e-mail, ringtones, account services and other content or applications.

Aricent’s Companion Lifecycle Services

The majority of Aricent’s products are delivered with tailored combinations of our Lifecycle Services, including Global Innovation and Design, Product Development, Testing and Certification, Network Engineering, Maintenance and Support, and Business Operations and Systems Integration. Aricent’s engineers and consultants have successfully completed thousands of services engagements globally using flexible delivery models ranging from on-site to off-shore. Aricent’s services offer deep communications domain expertise, cost and time efficiencies, quick ramp up and contemporary commercial engagement models including end-to-end commitments.

Architecture

Celltop is designed for both CDMA and GSM networks. The end-to-end network architecture for Celltop comprises a client, a network mobility server, and the feeds from content providers. The client connects to the mobility server using an IP network. Each cell on the client framework is configured with its own mobility server. When a user activates the cell, the client establishes a HTTP connection with the mobility server to fetch XML data for that specific cell. In a CDMA network, the client uses BREW/uiONE as the underlying platform, and in a GSM network the platform is J2ME, with MIDP 2.0 to support enhanced graphics for users. The software architecture on the device is generic and supported as multiple layers. The mobility server architecture consists of two layers: one layer interfaces towards the content sites, and the other interfaces towards the mobile device. The server converts the data from the network into a format supported by the mobile phones.

Features

Features for Operators

• End-to-end solution: client and server products with content aggregation
• Operator-specific user interface design
• Easy-to-use SDK for cell development
• Certified and tested cells available in bundles or individually (Celltop and cells are certified through NSTL for each new cell and mobile phone)
• Unlimited cells/application possibilities
• Content integration services – integration with operator and third party content
• Network integration - operator’s provisioning and billing interface integration
• Access to an expanding community of cell developers
• Operator-driven content creation
• Porting to new phones – operator-selected phones will carry Celltop
• Localization and local language support
• New regional content (per operator request)

Features for End Users

• Customizable interface - add, move, or remove cell
• Cell mix – mix of internet and local content cells
• One-click data access
• One-click application launch
• Manual and automatic data loading
• Data cache – downloaded data is cached for reference
• Cell customization – individual cells carry customization interface

Specifications

Mobile Platforms

BREW: (3.1.x), uiOne (1.1.2 or greater)

Java: MIDP 2.0

Screen resolution – minimum 128x160

Mobile Phones Supported

Samsung phones including u520, r510, r500 and “Wafer”

LG AX8600 and LG 380

Motorola V3m, K1m (proposed) and V3a (proposed)

Interface

HTTP/XML (other interfaces can be supported as well)

Cells Offered

Inbox

Ring tones

Weather

News

Search

Horoscope

Videoscope

XM Radio

Stocks

Sports – Football, Rodeo, Baseball, Basketball

Content Aggregator

Example - Motricity Inc.(USA)