VAS Deployment
With a tremendous uptake in VAS in recent times, there is a growing need
among Mobile VAS Independent Software Vendors (ISVs) to be able to scale their
operations to meet the increased demand.
Apart from the traditional VAS offerings such as SMS and MMS, there is a new
breed of VAS that has seen exponential growth, such as Location Based Services,
Mobile Advertising and On-Device Portals.
The plethora of VAS, combined with the need to align with disparate operator
requirements across multiple geographies, exposes the ISVs to two key
challenges.
- Being able to scale their workforce to meet the spikes in demand
- Ensuring that the additional workforce has the required expertise in the
VAS domain as well as their specific products
With its extensive experience in the development, deployment and maintenance
of Mobile VAS products, complemented by a large pool of expert resources,
Aricent is the right partner for addressing the ISV’s challenges. Having
deployed VAS across multiple customers and products, Aricent has perfected the
deployment process related to key VAS. We have the necessary systems in
place to reduce the typical risk factors associated with VAS deployments.
Aricent also brings extensive experience in providing remote deployment support
and has developed various tools and processes to support this activity.
The figure below depicts the scope of deployment services – as part of the
VAS EXPress
line, that Aricent can provide for your VAS initiatives.

Key Benefits
- Strong expertise in the VAS domain – With several years
of experience in the development and sustenance of VAS applications such as
Mobile Messaging, IN Applications, Mobile Advertising, Location based
Services and Content & Entertainment, Aricent brings a comprehensive
knowledge base in the VAS domain, which can be effectively leveraged for
deployment services
- Scalable and expert resource pool – With over 300
deployment engineers focused on the VAS space, Aricent provides you with the
capability to quickly scale to meet your deployment timelines and operator
schedules
- Optimal manpower utilization – Through optimal
utilization of its resource pool of deployment engineers, Aricent manages
the slack period between deployments on your behalf, eliminating one of your
key challenges and helping you reduce overall costs by as much as 30%
- Post-deployment maintenance / managed services - Aricent
also offers Technical Assistance Center (TAC) services to manage
post-deployment needs, thereby allowing ISVs to focus on their core area of
competence of developing innovative VAS solution offerings
- Minimal ramp-up – Aricent ensures that our talent base
acquires an understanding of your context through a product training phase,
and this guarantees a minimal ramp-up period
- Remote deployment cost savings – Aricent’s remote
deployment also ensures that you reap additional benefits through execution
at lower-cost centers, resulting in cost savings of up to 40%