VAS EXPress – Aricent Value Added Services
A number of emerging trends is driving rapid change in the Value Added
Services (VAS) space. With diminishing revenues from voice, service providers
are striving hard to introduce newer handsets and new services to drive VAS and
subscription revenues, with improved subscriber stickiness. Another recent
development is the huge wave of app-stores, which took off with Apple’s
app-store launch. Its stupendous run was closely followed by the telecom
fraternity, all in close pursuit to release their version of app-stores and SDKs
to entice subscribers and developer communities.
These developments have led to a sense of urgency in all players - from
service providers and network OEMs, to application ISVs, handset vendors, and
billing/IT solution providers. To grow VAS revenues, OEMs and ISVs need to start
innovating and churning out new and better VAS, while reducing service rollout
time and offering solutions over a broader range of handsets.
To address these challenges, Aricent has developed a comprehensive line of
Value Added Services – VAS EXPress that offers unique benefits to service
providers and ISVs:
- Ideation, innovation and development of new VAS
- VAS service deployment and rollout, including customization and operator
specific branding
- VAS assurance, including lab testing, end to end network testing,
performance and load testing
- Maintenance of legacy and existing applications with the flexibility to
manage enhancements
- Integration of new VAS, new applications and content with the existing
network infrastructure
- Developing and testing applications for app-stores, using the VAS
application widgets
Aricent’s VAS EXPress includes a set of core lifecycle services called the
VAS Life -
To complement the core VAS Life services, other VAS EXPress offerings
include:
These comprehensive services enable our customers to offer a rich set of
unique, differentiated VAS applications for end-users.
