VAS Integration
Value Added Services (VAS) has taken center stage in today’s competitive
market, primarily since it provides high revenues and arrests the declining
ARPU. The main challenge associated with it lies in reducing the time required
for any new VAS service rollout on heterogeneous VAS and IT systems having
multiple products across varying platforms. This creates a need for flexible and
effective VAS integration solutions to help service providers achieve improved
productivity, faster time to market, greater flexibility and a lower total cost
of ownership.

A Service Oriented Architecture (SOA) based approach is the answer to these
challenges. SOA is a services-based approach for designing and building flexible
network integration solutions. It enables interchangeability through standard
interfaces, allowing any component or existing subsystem to be added to the main
system using appropriate interfaces. This facilitates ease of integration of
legacy and new technologies.
SOA also allows business process components to be assembled and orchestrated
efficiently and rapidly, providing organizations with the agility to respond to
changing business conditions and deliver distinctive business services.
In addition, the distributed network architecture allows the system to scale
to meet growing demands, and builds in increased resilience to component
failures.
Aricent’s Offerings for VAS on SOA
Aricent’s comprehensive experience on SOA couples with an inherent focus on
communication technologies to offer an agile solution that promises improved
productivity and faster time-to-market.
As part of the VAS
EXPress line of services, our offerings for VAS on SOA include:
- SOA Consultancy for VAS
- Requirement analysis, sizing & scaling analysis and designing of SOA
solutions
- SOA solution conformance to global standards (Parlay-X, Web 2.0 etc),
driven by Aricent’s engagement with the standards creation bodies
- Design, Implementation and Delivery Covering Entire SDLC Spectrum
- SOA architecture and interface design, implementation, integration with
3rd Party SOA middleware, end to end testing, deployment and support
- Design of stubs, adapters and toolkits for network integration
- Design and Implementation of SOA Physical Systems
- Server and cluster architecture, redundancy and failover, network and
application load balancing, backup and recovery
- Security Solutions
- Data security design and implementation, network security design and
consultancy for SOA systems
- Managed Services, Testing, Support and Maintenance
Aricent’s Value Proposition
- Increased flexibility – SOA Adapters and message-oriented
middleware make the solution vendor-neutral
- Domain expertise – Aricent’s expertise in this domain
covers the complete spectrum of VAS applications, and integration with the
network
- Strong industry experience – Aricent has executed multiple
critical engagements in the telecom industry covering all aspects of SOA
based VAS integration, including development, design, delivery and
integration of complex systems (shown below)
- Focus on next generation R&D – We combine deep R&D focus
on SOA, covering an entire range of technology specific approaches, with the
capability to customize solutions to meet customer needs
- COTS expertise – Our strategic partnerships with leading
SOA vendors allows us to work on multiple vendor solutions

Key Benefits
- Reduced time-to-market – Distributed SOA architecture
helps reduce the time to market for new VAS services by as much as 50-60%
- Reduced total cost of ownership – Developers and
administrators can build and swap applications with little or no development
effort
- Ease of deployment and customer delight – Cost-effectively
create, deploy and manage value added services, making them easily and
securely accessible by consumers – anywhere, anytime, and on any device