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VAS Integration

Value Added Services (VAS) has taken center stage in today’s competitive market, primarily since it provides high revenues and arrests the declining ARPU. The main challenge associated with it lies in reducing the time required for any new VAS service rollout on heterogeneous VAS and IT systems having multiple products across varying platforms. This creates a need for flexible and effective VAS integration solutions to help service providers achieve improved productivity, faster time to market, greater flexibility and a lower total cost of ownership.

A Service Oriented Architecture (SOA) based approach is the answer to these challenges. SOA is a services-based approach for designing and building flexible network integration solutions. It enables interchangeability through standard interfaces, allowing any component or existing subsystem to be added to the main system using appropriate interfaces. This facilitates ease of integration of legacy and new technologies.

SOA also allows business process components to be assembled and orchestrated efficiently and rapidly, providing organizations with the agility to respond to changing business conditions and deliver distinctive business services.

 

Distributed SOA architecture helps reduce the time to market for new VAS services by as much as 50-60%

 

In addition, the distributed network architecture allows the system to scale to meet growing demands, and builds in increased resilience to component failures.

Aricent’s Offerings for VAS on SOA

Aricent’s comprehensive experience on SOA couples with an inherent focus on communication technologies to offer an agile solution that promises improved productivity and faster time-to-market.

As part of the VAS EXPress line of services, our offerings for VAS on SOA include:

  • SOA Consultancy for VAS
    • Requirement analysis, sizing & scaling analysis  and designing of SOA solutions
    • SOA solution conformance to global standards (Parlay-X, Web 2.0 etc), driven by Aricent’s engagement with the standards creation bodies
  • Design, Implementation and Delivery Covering Entire SDLC Spectrum
    • SOA architecture and interface design, implementation, integration with 3rd Party SOA middleware, end to end testing, deployment and support
    • Design of stubs, adapters and toolkits for network integration
      • Design and Implementation of SOA Physical Systems
        • Server and cluster architecture, redundancy and failover, network and application load balancing, backup and recovery
      • Security Solutions
        • Data security design and implementation, network security design and consultancy for SOA systems
  • Managed Services, Testing, Support and Maintenance

Aricent’s Value Proposition

  • Increased flexibility – SOA Adapters and message-oriented middleware make the solution vendor-neutral
  • Domain expertise – Aricent’s expertise in this domain covers the complete spectrum of VAS applications, and integration with the network
  • Strong industry experience – Aricent has executed multiple critical engagements in the telecom industry covering all aspects of SOA based VAS integration, including development, design, delivery and integration of complex systems (shown below)
  • Focus on next generation R&D – We combine deep R&D focus on SOA, covering an entire range of technology specific approaches, with the capability to customize solutions to meet customer needs
  • COTS expertise – Our strategic partnerships with leading SOA vendors allows us to work on multiple vendor solutions

Key Benefits

  • Reduced time-to-market – Distributed SOA architecture helps reduce the time to market  for new VAS  services by as much as 50-60%
  • Reduced total cost of ownership – Developers and administrators can build and swap applications with little or no development effort
  • Ease of deployment and customer delight – Cost-effectively create, deploy and manage value added services, making them easily and securely accessible by consumers – anywhere, anytime, and on any device