VAS R&D
Mobile Value Added Services (VAS), although perceived as a non-core service,
is one of the major growth drivers for service providers. It accounts for a
staggering 25-30% of their revenue in developed markets, and an equally
impressive 10-15% in emerging regions.
Mobile VAS is broadly classified into two categories:
- Advanced Messaging Services – SMS, MMS, MIM, UM
- Data Services – On-Device-Portal, Music, Mobile TV, LBS, Mobile Advertising
Propelled by the need to maintain service differentiation, operators are
introducing new value added services in order to satisfy the growing
expectations of consumers. VAS is today a key focus area, helping operators
maximize revenues and grow ARPU.
As a strategic partner to many global top-tier service providers, Aricent
offers a comprehensive set of Value Added Services – the
VAS EXPress. Our VAS technology is currently used by the top 3 ISVs for
product R&D and sustenance engineering.
With a collective experience of over 2000 person years complemented by
pre-defined and mature processes, Aricent’s mobile VAS expertise covers a
spectrum of components from devices to servers, and provides a variety of
solutions ranging from applications and middleware solutions on mobile devices,
to carrier grade solutions on network servers.
The various R&D services offered by Aricent include:
- Strategic design – product ideation through market and behavioral analysis
- Product R&D
- System design – solution/product Architecture and design services
- Software implementation – coding, unit testing and system testing
- System integration testing – lab tests, field trials, IOT
- Sustenance engineering – maintenance and enhancement services
- Problem tickets/enhancements analysis
- Software implementation
- System testing
- Patch releases
Key Benefits
- Reduced time-to-market – When launching new services,
Aricent’s deep domain knowledge and ready-to-use frameworks reduce the time
to market
- Reduced complexity in vendor management – Aricent offers
end-to-end services in this domain, from “Concept to Sustenance”, supported
by a very strong product portfolio. Our comprehensive solution eliminates
the complexity that ensues from multi-vendor management
- Enhanced expertise and knowledge-sharing – Aricent has a
strong eco system of partners, ensuring faster and more efficient results