Product and Experience Design
User expectations have never been higher for products, software, and services. In many categories, companies are finding that quality of design and user experience are key competitive differentiators.
For us, experience design covers a huge range of ways in which customers can engage with a brand: physical products, services, and communications. Our experience design portfolio is diverse: software, mobile, consumer electronics, packaged goods, enterprise products, retail environments...the list goes on. Our experience in designing, developing, and implementing software runs the gamut: consumer and enterprise desktop applications, websites, smartphone apps, cloud-based applications, multi-screen experiences, social networking, or embedded interfaces.
And it's not just about creating things that are individually great. Value for companies is today more often created by ecosystems that combine physical products, services software, and online experiences so that they work together smoothly. Great, seamless experiences are the promise of the connected world - and the challenge, since achieving them is difficult.
Capabilities
Design Research
We have leading-edge capabilities to understand user behaviors and uncover latent and unmet needs, as well as examine trends from around the world, leveraging our global footprint. User insights are translated into actionable design, engineering, and business recommendations.
Product Design
Even in a world where many technology products are becoming glass slates, creating products that look, feel, and work great is still vitally important. For over four decades we have set the standard for industrial design and mechanical engineering.
Interaction Design
We create digital experiences that are intuitive, engaging, and work across platforms. Whether it is mobile UI or apps, embedded interfaces, web sites or applications, interactive environments, or enterprise applications, if it is software that runs on a screen, chances are high we have done it.
Brand
Brand is no longer just a logo, but an all-encompassing approach to engaging with customers. We work with clients on aligning their brand to all the experiences and touchpoints it provides to customers.
Technology
We involve technology assessment and prototyping right from the very start of programs, which ensures that design concepts are valid and smoothes the shift into engineering. We are experienced in all major mobile, web, and embedded platforms.
Software Engineering
Creating great experiences is all about details, and our integrated approach to software development - from specifications to code, QA, launch, and support - ensures that the envisioned design is what ships in reality.
HP TouchSmart
We helped HP create a touchscreen user interface for the TouchSmart computer, giving families easy access to photos, calendars, and the Internet, and placing the PC at the center of the house. Reuters called it "the most persuasive product in HP's turnaround of a PC business.”
frog - Design and Innovation Services
frog is renowned for its ability to envision and design new products, services, and experiences, with expertise that spans numerous categories. It provides the Aricent Group with creative vision, end-user focus, and insights into emerging consumer behavior, industries, and technologies.