Value Added Services

With the explosive growth in Mobile Applications and Value-Added Services (VAS), software vendors and NEMs are looking to aggressively develop highly differentiated and cost-effective carrier-grade applications. Additionally, they face enormous pressures from carriers who continuously demand new revenue-generating solutions to improve average revenue per user (ARPU). With the increased availability of mobile devices with better computing power, improved user interface, and high-speed data capabilities, mobile subscribers are constantly looking to adopt services beyond voice and SMS. These value-added services promise to be the area where service providers can expect an increase in their ARPU.

Our standards-based reusable software frameworks and broad product engineering capabilities in VAS help NEMs and VAS solution providers deliver innovative mobile applications and services. Our expertise spans across design, development, testing, systems integration, and maintenance across the entire mobile VAS value chain.

Capabilities

Our services (viz design, development, testing, system integration, and deployment; L1 & L4 support) spans across the following:

  • Mobile Applications and VAS
    • VAS Platforms: USSD, IVR, SMS, Roaming SDP
    • Mobile Infotainment: Content Servers, Ring-Back Tones, Mobile Gaming
    • Mobile Roaming Applications: Missed-Call Alerts, Differential Charging, Welcome SMS
    • Mobile Advertisement: Advertisement Servers, Ad Engines, Content Servers, Voice, Video IVRs
    • Social Media: Enterprise Social Collaboration, Social CRM, Social Networking Gateways
    • Mobile Commerce: Mobile Wallet, Banking Transaction Gateways
    • Mobile Health: Healthcare Monitoring Applications
  • Test Lab Management: Spread over more than 50,000 square feet, we manage customer labs supporting virtualization, multiple test tools, blade servers, and simulated nodes, with zero downtime and round-the-clock availability. We create value for our customers through:
    • Lab Infrastructure Planning
    • Lab Management Processes
    • Lab Maintenance
    • Lab Setup Procedures
  • Location-Based Services
    • Location Platforms: GMLC, WLG, SMLC, SUPL, OSS Gateway
    • Public Safety Solutions: e-911, Disaster Recovery Solutions, Geo Fencing, Family Member Tracking and Monitoring
    • GPS Navigation and Automotive Infotainment
    • Location-Based Applications: Mobile Advertisement, Social Media, Friend Search, and POV
    • Workforce Management and Asset Tracking

Key Benefits

  • Accelerate Time to Market:
    Standards-based framework IPRs (Signaling (SS7/SIGTRAN/WAP/USSD)) deliver significant cost and time-to-market advantages to OEMs/ISVs in building innovative applications
  • Single vendor across the entire VAS value chain: 
    Our extensive capabilities from devices to applications to core network infrastructure across Mobile Applications and VAS ecosystem helps OEMs/ISVs to deliver innovative solutions efficiently
  • Cost Efficiency and Increased Productivity:
    Proven ability to sustain legacy products at lower cost and leverage best practices for increased productivity

Case Study – Location-Based Services Platform

We were responsible for delivering successful location-based services for a leading provider of carrier- grade location and intelligence security solutions markets globally. In this multi-year engagement, we were involved in systems engineering, product feature enhancement, testing and validation, test automation, and sustenance with stringent SLAs. In addition to saving significant research and development expenses, by leveraging our deep domain expertise, project management, and quality guidelines, we were able to accelerate time to market with high quality deliverables and within the agreed upon timelines.