The Digital Ride Ahead

The automotive industry is undergoing tremendous transformation from car design, manufacturing techniques to new ownership paradigms. Automakers have realized that the connected car can help address major pain points, including managing time spent in traffic, minimizing accident risks, parking hassles and cost of ownership. 

Consumer expectations of convenience and a new definition of mobility means that auto makers and suppliers must accelerate innovation in body electronics, Advanced Driver Assistance Systems (ADAS) as well as safety and security. The source of value includes in-vehicle Internet and connectivity, software updates and more human-centered experiences.

The competition from non-traditional players and aftermarket startups has put pressure on the established players to envision new digital product and services. The auto industry must keep pace with intelligent technologies and leverage the eco-system as industry boundaries dissolve. 

Aricent's product lifecycle services, that span the customer to chip journey, brings together our acquisitions, solutions and services in a highly differentiated approach. We are at the fore-front of the digital revolution in the automotive sector. 

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The automotive UX is hurting and feels archaic compared to what people carry in their pockets today. Customer expectations are getting much higher, therefore state-of-the-art in automotive engineering must reflect the digital experience

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Our Services

Aricent has a comprehensive portfolio of design, engineering, test and product support services to help automotive OEMs, suppliers and semiconductor vendors reduce cost and accelerate time-to-market.

Some of our services include:

Product Service Design

“We create systems of brand, product and service that touch hearts and improve lives. Our work creates measurable value for our clients, end users and society.”

Experience Engineering

UI/UX design, development, integration and testing, including integration into the vehicle - HMI validation development though pre-certification.

Connected Devices

Aricent's product lifecycle services spans design, engineering, test and operations. We help our clients adapt and keep pace with the changing industry landscape.


Advanced driver assistance system (ADAS) - algorithm design, development and deployment, In-vehicle infotainment (IVI), Rear Seat entertainment (RSE) development, integration and testing.

Our Differentiation

  • End-to-end engineering service to significantly reduce cost of development and time-to-market
  • Automotive eco-system know-how with silicon vendors, after market OEM's, tier-1 suppliers, car OEM's and service providers
  • Multiple labs for enabling software solutions to solve problems in wireless, multi-media, security and embedded software
  • frog is a global design and strategy firm that has unique insights into the automotive industry, thus helping create insightful and powerful connected car experience for drivers
  • We continue to invest in forward looking technologies to build capabilities at scale and help our customers build and launch exciting and innovative products
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