World Economic Forum Appoints frog President Doreen Lorenzo and CMO Tim Leberecht to Global Agenda Councils

SAN FRANCISCO, July 15, 2011-The World Economic Forum (WEF) has appointed frog President Doreen Lorenzo and CMO Tim Leberecht to serve on the Network of Global Agenda Councils. Lorenzo will be part of the Council on “Emerging Technologies” and Leberecht will participate in the Council on “Values in Decision-Making.” In 2008, the World Economic Forum created the Network of Global Agenda Councils, comprising Councils on the foremost topics in the global arena.

Each Council, comprised of 15-20 members, serves as an advisory board to the World Economic Forum, as well as to other interested parties, such as governments and international organizations. WEF Global Agenda Councils are tasked with advancing knowledge and collaboratively developing solutions to the most crucial issues on the global agenda. In pursuit of this mandate, the Councils convene relevant thought leaders from academia, government, business and other fields to capture knowledge on key global issues and integrate it into collaboration and decision-making processes. The Councils also monitor key trends, identify global risks, map interrelationships, address knowledge gaps, and put forward ideas and recommendations to address global challenges, with the aim of fostering interdisciplinary and long-range thinking to address the prevailing challenges on the global agenda.

Council Members meet virtually and at the Summit on the Global Agenda in the United Arab Emirates. Moreover, they are fully integrated into the broader Forum Community and are regular panelists in sessions at the World Economic Forum Annual Meeting, and at the Forum's Regional Meetings and Industry Activities.

Lorenzo has been with frog for more than 14 years, and has been instrumental in transforming the company from a traditional design boutique to one of the world's foremost global innovation firms. She has been driving frog's deep relationships with Fortune 500 companies and helped deliver products and services that push the boundaries of emerging technologies. She is a frequent speaker and panelist at technology and innovation conferences worldwide.

Leberecht oversees worldwide marketing for frog and its parent company, the Aricent Group. A prolific writer and frequent speaker, he has proposed the “Chief Meaning Officer” as a new type of social business leader, and curated a collection of essays on “The Meaning of Business” for frog's award-winning design mind magazine. 

About frog

frog works with the world's leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,600 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Chennai, Bangalore, Gurgaon, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm.


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