Build Strong, Lasting Relationships with Customers
Industries, brands, products, services and customers are more connected than ever. This creates powerful new opportunities for businesses to establish meaningful relationships.
However, as product and service ecosystems become more varied and complex, the experiences that businesses provide to their customers can feel increasingly fragmented and disconnected over time.
Our Experience Strategy service choreographs interactions between people and a brand’s products and services by assessing the quality of existing experiences, envisioning future opportunities, then planning and managing the deployment of a unified vision.
By aligning business efforts, processes and partners to meet people’s changing expectations, frog ensures the delivery of a cohesive experience across an evolving offering of products and services, building strong and long-lasting customer relationships.
Our experience strategy service choreographs interactions between people and a brand’s products and services by assessing the quality of existing experiences, envisioning future opportunities, then planning and managing the deployment of a unified vision.
There are many levels of design thinking and making involved in any project. We deliver distinctly better experiences at every scale - from individual details to entire ecosystems. Through training and partnerships, we also help our clients strengthen their ecosystems by empowering them to push ideas through their organization and establish a sustainable culture of creative problem solving.
Some of our services include:
We evaluate the quality of your current product and service experience against evolving human needs and expectations in the market.
We define a vision for the evolution of your brand's products and services, identifying memorable moments that will differentiate your offering in the market.
We help you align your product development efforts across business units to support the Experience Vision.
We help you develop the culture, processes, and capabilities to manage and sustain the Experience Vision over time.
Our services help our clients create and capture value by identifying untapped opportunities in the market and converting them into meaningful products and services.
- Insights: Being design-led means you’re using a technique called Design Research, which is the best way to understand and capture unstated needs.
- Go-to-Market Strategy: Speed to market by avoiding rework when honing fit for customers.
- Technology Strategy: Highly relevant and competitive products designed to fit human needs, not just functional requirements
- Product Strategy: Increased capability to produce premium products and services.
- Brand Strategy: Capability to design products and services that consumers want before they can even articulate why.