Media Analytics

An unprecedented amount of data generated from enormous video tra­ffic presents an array of opportunities for enterprises. It not only enables organizations to understand their customers better, but also helps them optimize limited network resources and uncover new monetization opportunities. Aricent provides enabling software solutions and product engineering services to enable software and Internet services enterprises exploit full potential of the video traffi­c data by building big data based customer behavior analytics solutions. These solutions can be leveraged to provide insights into customer behavior that help online organizations enhance the customer experience.

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Media Analytics

An unprecedented amount of data generated from enormous video tra­ffic presents an array of opportunities for enterprises. It not only enables organizations to understand their customers better, but also helps them optimize limited network resources and uncover new monetization opportunities. Aricent provides enabling software solutions and product engineering services to enable software and Internet services enterprises exploit full potential of the video traffi­c data by building big data based customer behavior analytics solutions. These solutions can be leveraged to provide insights into customer behavior that help online organizations enhance the customer experience.

Media Analytics Enabling Software Solution

Aricent’s Media Analytics enabling software solution can be leveraged to build offerings to understand the user behavior. Our solution generates audience engagement measurements and is capable of supporting structured as well as non-structured data from set-top boxes and other devices. It is also capable of generating insights by integrating the social and Web profiles of the users. The framework enables a user to run descriptive, predictive and prescriptive analytics over the collected data and prepares a unified view of customer profile. It helps in generating reports, charts and dashboards that provide insights into customer behavior. The solution also implements a recommendation engine to suggest movies and programs based on user’s viewing history and preferences. It also provides a forecasting engine to estimate revenue generated through customer activity.

Features

The key features of our Web and Social Media Analytics that allow you to get insights into customer behavior are:

  • Media Analytics: Media analytics dashboards to monitor audience engagement with content and to understand viewing patterns of the customer. The insights can be leveraged to build customer loyalty programs. The solution also provides recommendations for targeted ads insertion to optimize effectiveness of ads. The data from social media channels is also integrated to get additional insights to build customer/subscriber profile.
  • Audience Engagement: Audience engagement dashboards to understand the audience better. It enables service providers to collect and correlate second-by-second subscriber activity across television, video-on-demand, mobile and broadband services with demographic and psychographic information to generate customer/subscriber profile and segmentation knowledge of unprecedented depth.
  • Recommendations:It provides out-of-box recommendation for VOD and linear TV based on the customer preferences and their viewing history and also based on behavior and viewing history of other similar users.
  • Visualization:Generates visually rich interactive dashboards, reports and charts using the latest HTML5 / CSS3 techniques based visualization platform. These reports provide high level view on the customer viewing patterns, recommendations and revenue forecasting. These reports can be drilled down further to get specific details.
  • Visualization: The accelerator generates visually rich interactive dashboards, reportsand charts using the Tableau analytical and visualization platform. Thesereports provide high level view on customer trends including traffic,behavior and sentiment from both Web and social media platforms.Reports can be drilled down further to get specific details about thecustomer behavior.

Benefits

  • Gain Actionable Insights
  • Gain Competitive Advantage
  • Mitigate Risks Effectively
  • Extensive Product Engineering Experience
  • Domain-Specific Solutions
  • Quicker Time-to-Market
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