Navigate Unconventional Connectivity
AT&T Digital Life, BMW Connected Drive and Google Fiber are blurring industry lines. AT&T is a telecommunications company that has become a credible content provider with its DirecTV acquisition. BMW is an automaker that is becoming a digital platform company. Google now finds itself providing telecom services. As industry lines dissolve, each participant’s value in the chain will be redistributed as the digital technologies lower the barriers to entry.
Engineers and designers will be faced with often competing alternatives to connect the Internet of Things. They must be nimble enough to anticipate the evolution and intersection of at least these three scenarios: heterogeneous connectivity expansion, telecom model dominance and novel connectivity options.